PROMOTION
Get In The Loop
April 2010 - that’s when we change the future of sustainable print communications.
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Reduce Waste: Take a Step Backward
While we’re all busy moving forward on projects and deadlines, the thought of going backward seems … well … counterproductive! But working backward is exactly what you should do ...
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A MATCH MADE IN COLOR HEAVEN

Need a perfect shade of paper to match a corporate logo (that just happens to be the color of his chocolate Lab’s eyes)? Dream of a duplex sheet combining two different colors from the swatchbook? Think these custom options are out of your reach? Not any more.

While Mohawk has always had custom color capability, improvements in our color system at the Beckett Mill in Hamilton, Ohio now make it possible to change color much more quickly on the machine. This means shorter runs of color –as little as 5000 lbs.– are much more efficient so they’re more affordable for you – making custom colors more attainable than ever before. Read more >

THE ART OF THE LABEL

When I became an antique and collectibles hunter, one of my first collections was paper labels, particularly those from fruit crates. The colors were rich and deeply saturated. The subject matter transcended the mere orange or apple to include exotic animals, landscapes and beautiful women. Each label was a work of art that infused these everyday products with an air of adventure or sophistication.

Today, there is a renewed interest in product labels. These mini masterpieces have taken on a whole new prominence in the marketing message. Premium wines, spirits, gourmet food, boutique confections, bath and personal care all have one thing in common – beautiful, artful labels.
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FSC CERTIFICATION VS. GREEN SEAL CERTIFICATION

There are so many environmental certifications these days it’s hard to keep them straight, and even harder to remember exactly what each certification guarantees. With accusations of “green washing” flying around, a clarification of these two frequently cited certifications is timely.

In papermaking, the distinction between FSC certification and Green Seal certification is very clear. FSC verifies that virgin and recycled pulps are responsibly sourced, and Green Seal verifies the percentage of recycled fiber used to manufacture a particular sheet of paper. Read more >

MOHAWK ACQUIRES LABPRINTS

We’re really excited to tell you about our recent acquisition of LabPrints, a highly regarded solutions provider to photo labs and professional photographers.

LabPrints provides software that links labs and photographers, helping the photographer seamlessly manage their business from lab orders through online storefronts and fulfillment of printed products. While continuing to develop its existing customer base, the company will join Mohawk in developing products and solutions for the converging worlds of print, photography and graphic design.
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AND THE 2009 MOHAWK i-TONIES GO TO …

On January 14, Chris Harrold hosted the second Mohawk i-Tonie Awards judging at the Mohonk Mountain House in New Paltz, New York. With last year’s entries in mind, we knew we’d once again see the best digitally produced work in the country. And you did not disappoint. The entries delighted and amazed us.

The four original judges – Frank Romano, professor emeritus from RIT; Todd Kalagher, president of Finlay Printing; Bill Garno, director of RIT’s Printing Applications Laboratory; and Brett Traylor, partner of Thinkso Design in New York City – reconvened to pick the four 2009 winners. (One tough job given the quality of the work received.) Read more >

We absolutely DO NOT sell or rent our list.